Malaysia Milk is a leading juice company in the country. The number of companies providing these products is high, which reduces the bargaining power of suppliers. to do so,32 However, it has also acquired a 23-store business (Cibo Espresso) and launched a business It has loyal customer base as the company is regularly involves customers for improvements in products. Taking care of the needs of the customers, Boost Juice also provides fresh juice to the majority of people with major focus on students and male customers. We will write a custom Essay on Boost Juice Bar - Strategic Analysis specifically for you. using their local knowledge to break into the market. Thus, they are preferring healthy food choices and prefer fruit juices over other drinks. Naivetys a wonderful thing. They not only reply to their customers queries and questions on social media but also post relevant posts for them. Boost juice is one company which has made a significant mark in the beverage industry. Industry revenue decreased leading up to the reporting period due to falling prices. The report aims at evaluation of marketing strategy of Boost Juice developed in market of Australia. have a better nutrient intake without an increase [sic] risk of becoming overweight. Despite having created a database of On the other hand, the company started expanding its business in other countries such as the United Kingdom, Chile, Singapore, and Thailand etc. Thus, it needs to expand its market in order to grab large customer base. The global COVID-19 pandemic has been unprecedented and staggering, with witnessing higher-than-anticipated demand across all . provided a new, digital channel of communication with their customers. It can be analyzed that Boost Juice has a competitive advantage over the other players as either their price is high or they are not healthy. and are polite enough to call you by your first name; in a bright and colourful store environment You leave a well-paid, 40-hour-a-week job to work 120 hours a week for nothing. And Boost has created these juices along the lines of [this] philosophy and it's the healthiest we Share. Most importantly, their assignment was strictly written as per the guidelines. Our other products are genuinely healthy with [sic] higher in energy but they're In Australia, there is an increase in consciousness among the population for maintaining a healthy life and they are moving towards having fresh juice instead and the juice industry is growing. Top Juice, owned by Ayman Investments Pty Ltd, is the second largest player The majority of industry participants are small independent juicers with few employees and a single owner. Failed local franchises: In the face of external pressures, Boost Juice has closed numerous franchises. 54% of the market share. This particular section has high potential. There is large unexplored market and does not covers businessmen and professionals etc. Following is the detailed review of 7Ps adopted by boost juice to enhance its competitive advantage in the industry. In case of a new entrant, it will have to surpass various competitors and challenges. Juice and Top Juice, which are both large-scale franchise operations, most participating businesses within The company is however, under the parent company Retail Zoo and its major stake is held by Bain Capital which has turnover of $ 1.35 million per year. The aspects involve physical evidence, promotion, processes, prices, partnership, people, product and distribution. In 2012, Scott Meneilly, former CEO of Boost Juice, reported that in the previous couple of years Boost In Malaysia, the juice industry is growing as there is increasing health trends among the people. Angelica Rowe (Creative Director) an initial public offering (IPO) in the near future. Further, the company has shown concerns about environmental sustainability. There are about 60 % of the consumers who prefer fresh juices and female play a . For example, aligning with dietary trends including low/no 5, Additionally, in the Boost Study Kit (2015), a resource for students available on the Boost Juice website, Just like vibe card users, the users of the Boost App also receive a number of benefits. Boost Juice counteract this potential criticism of their products, particularly in a section entitled, Its whats, So when choosing what to eat or drink, aim to choose Functional Foods [with nutritional benefits, In light of this, we have taken significant measures to ensure the Peanut Butter, and all It is because of all these benefits and features that today more that 65% of Boost Juices database is made up of app users. High sugar content: In addition to aligning with dietary trends (such as low/no sugar and Paleo diet business quickly expanded when Jeff Allis secured an 18-store lease deal with Australias largest One highlighting reason for such impressive growth is the effective marketing strategies of the company. (Boost Juice Menu Prices in Australia, 2020). centres to include regional areas and non-shopping centre locales such as universities, service stations, 3, Janine Allis, arguably most recognisable recently through her appearance as one of the sharks The office executives occupy the remaining share. This culture was devised to reflect Janine Alliss The competition in the beverage market is high due to which there are more chances of rivalry among the existing players. More advertising and marketing through TVCs, print and online media 3. recover muscle after a workout or drink as a meal replacement. There are 100 businesses operating within the Australian industry, occupying 628 stores. Allis believes that cultural fit is the most important criterion to eleven years old. In fact, we had 52% market share overall and over 45% . In fact Boost International is likely to contribute $2.2 million in total turnover of the company. Many customers give high importance to the money factor, due to which they can switch to the new products. designed to cater for different dietary needs: It breaks my heart when I see these reports. The company have innovative way to provide fresh juices in their retail outlets and also provides great customer experience. significant motivator for Janine Allis, and there was little personal financial return for the Alliss. David Gross-Loh Starbucks entered in the Australian market to be the successful coffee chain but lags behind Boost juice due to more preference to healthy drinks and high price of coffee. finance, marketing) was recognised and became the catalyst for further growth through expansion into a They have started a number of digital initiatives to offer extraordinary customer experience to their customers. Also, it has 270 stores alone in Australia which enables it to mark a strong presence in the country. Latest trends and investment opportunities Janines first recruits were a personal assistant and a person testing), the other 20 to 30% is tailored to the specific taste preferences of the locals,28 For example, the website, as of February 2019, it was currently only operating in 15 of these countries. Everyone is simply amazed by the fact that The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. Its products and services commands its legacy and the reason for its respective position in the market. External Environment Analysis. infrastructure (i., its back-end departments including franchising, IT, design and development, legals, and in doing so highlighted what she believed to be the health benefits of Boosts products. enterprise, Retail Zoo Pty Ltd (comprising over 600 stores and over 8,000 employees), located in 16 On these platforms it posts different pictures and videos related to its products, customers reviews , contests, to update its customers about the brand developments. Drink orders on Tuesdays platform, into supermarkets, its menu, and into different locations. Comprised of multiple stages, including an audition process for in-store staff, the cultural fit interview is (2019). 38. This includes the marketing platforms of social media, television, radio, direct mails and an engaging website. In order to make things enjoyable for the followers, Boost Juice shares memes, jokes and interesting information on its social media accounts. This is due to the fact that the existing companies have a strong reputation in the market. Janine . 34 Advances in technology, including EFTPOS drinks] and ensure balance in your diet and lifestyle. Due to the already established tastes and preferences, there are very less chances for the new brands to make their place. The reason why it breaks my heart is we've got a I thought if I wanted fresh juice and the convenience of It has 550 stores under its distribution strategy to gather a larger market share. Juice is one of the largest juice and smoothie franchise in the world 20 , operating in more countries than 34 Christian McGilloway, Retail Zoos Chief Technical The company faces tough competition from many juices as well as coffee drink provider chains such as Starbucks, Pulp juice, etc. Retail Zoo valued at as much as $482m: Goldman Sachs. Retrieved 27 December 2019, from https://www.goldsteinresearch.com/report/australia-fruit-juice-market, The Sydney Morning Herald. All other firms in the industry are operating a much smaller scale than boost juice industry (Juice and Smoothie Bars, 2019). the health benefits of this move as follows: We wanted to make it easy for people to get more fruit and [sic] reported that children aged two to eleven years old who consume 100% juice on a daily basis discouraged Boost from remaining in underperforming shopping centres. The threats in the SWOT Analysis of Boost Juice Bars are as mentioned: 1. 3 With the health and wellbeing trend driving consumer demand for juices The juice and smoothie bars industry in Australia is worth an estimated $404 million and employs 3,1 78 infancy, lacking colour displays and the internet. The company has more than four hundred locations and provides its services in Australia, Bangladesh, United Kingdom, Vietnam etc. I love eating fruits and treat myself to chocolates and champagne but I exercise regularly and 35, Exhibit 1 Retail Zoos Organisational Chart, Board The target market involves all the genders and people with average income level. Market share of juice and juice drinks of the non-carbonated soft drink segment in the United States from 2012 to 2019, based on volume sales The most important shelf-stable juice drinks. Retrieved 15 July 2020, from https://www.afr.com/street-talk/retail-zoo-valued-at-as-much-as-482m-goldman-sachs-20191001-p52wgs, Paul Smith, P.(2019), Marketing strategy of Boost Juice, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-boost-kjuice-marketing-strategy-439.html, Add a link to this page on your website: . Further, the company shifted from Styrofoam cups to paper cups in the year 2013 as there were assumed as more environmental friendly. into the business. Boost Juice is a famous Australian juice company founded in the year 2000 when its first store opened up in Adelaide. They have to be guns; if any of them are not . The Global Juice Market was valued at USD 1,849 Million in 2020, and the global juice industry is projected to reach USD 3552 Million by 2028, growing at a CAGR of 3.55% during the forecast. Despite speculation regarding the high fructose sugar good, then get rid of them. The parents and retails occupy 40% of the market share (Wright, 2010). Earning the loyalty of the buyers takes years of quality delivery. The provided assessment will enlighten the strengths, weaknesses, opportunities as well as threats to Boost juice with the help of SWOT analysis. Just like smart playing the opposition in basketball, he smartly instills, Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, Market analysis of Boost Juice company and beverage industry, Beverage industry analysis using PESTLE and 5 forces model, Popular marketing campaigns by Boost Juice, https://assignmenthelp4me.com/article-boost-kjuice-marketing-strategy-439.html. 3, .. great tasting product, served by positive and energetic people who greet you with a smile been designed to make it overtly clear that we have peanuts in-store so customers are aware Learn about their Restaurants, Hospitality market share, competitors, and Boost Juice's email format. Boost juice provides various drinks such as smoothies, blended and crushed juices to the customers under approximately fifty different varieties. flavours, comprised of whole fruit and vegetable combinations, into Woolworths. Boost Juice is one of the most established companies in Australia. People in the country prefer fresh juice and orange is the favourite flavour of people and cover market share of 39.1 percent in the total juice market of Australia (goldsteinresearch.com, 2019). There is over 28,000 hectares area is used to produce fruit trees and plants. In addition to it, pulp juice is the major competitor that provides natural fruit juices with lower fat (The Sydney Morning Herald, 2019). Along with an extensive interest in management studies, he is a sports enthusiast who loves to spend time in the basketball court. It also makes sure that the interests of its customers are given due respect. Vibe stands for- Very Important Boost Enthusiast. The paper cups used by the company presently are manufactured by using a renewable source. Technologies. but a choice of lifestyle, the "Love Life" attitude. It aspires to be, one of the worlds most famous and loved always dreamt of bringing to our country a healthy alternative to fast food. The threats for any business can be factors which can negatively impact its business. So not only hometown, in 2000,6,8 Despite living in Melbourne, the smaller Australian city of Adelaide was chosen All these exciting prizes grabbed the customers attention and the marketing campaign gained a huge popularity. logistics behind this, and the benefits of the app, as follows: This has been strategically orchestrated by sending specific advertisements through push the taste preferences of the local market. Here are the weaknesses in the Boost Juice Bars SWOT Analysis: 1. Nishad Alani (CEO) It serves juices and smoothies to its customers in 14 different countries of the world. Designed to For example, vibe members get a boost free after buying 10. to deal with the franchises. The company now has its business in developed as well as developing countries and now has 550 locations where it services its products to definite customers. movements), Boosts introduction of low sugar products, including the Lean & Green range and the Red address their limited communication with customers, Boosts digital revolution has seen the introduction We don't compare all products in the market, but we . customer demand, Boost undertook product range innovation and launched frozen smoothie packs in four individuals. There are also companies that provide packed juice which may lower the demand for Boost juice products. This is the basis of the pricing strategy of Boost juice. Companies in the wellness category have The market segment of office executives and professionals is still unexplored. The Power Plant Protein smoothie contained creamy, earthy mix of fruit and plant protein. . Company Overview. 4, I just wanted to give my children something quick and healthy on the go when we were out, but Retrieved 15 July 2020, from https://www.aussieprices.com.au/boost-juice-menu-prices/, Thompson, S., & Macdonald, A. 2, Boost Juice is part of what has been called the wellness category, a category of retail organisation that Boost Juice is the largest player in this industry, with its parent company Retail Zoo Pty Ltd capturing 54% of the market share. It gave every customer who purchased a boost drink, a chance to win exciting prizes such as a trip to the weirdest places on Earth like Draculas Castle in Romania and unique experiences across Australia like Crocodile diving in Darwin. The juice companies are also providing well-being services to customers but taking care of the nutritious values. but we've got that curious mind so we've always got our ears and eyes open for potentially great (Hatch Chicken Shop). The two objectives of the study were to determine if, in a nationally representative sample of Most of the products of company have less than 2 per cent fat in its products so as to encourage healthy life. management were the aspects of the job that received the lowest star ratings, at 3 and 3 respectively. Always looking to acquire businesses 33 , currently, its four brands, in order of Whereas, Choc Muscle Hustle was enriched with chocolate, whey protein and Yos Berry Best was enriched with berries, whey protein and coconut. products as unhealthy and certain smoothies being equivalent to fast food hamburgers, the opposite 2014: The Riverside Company exits Retail Zoo, with Bain acquiring the majority stake. Within the four years of incorporation of her idea, the company expanded to 175 stores in Australia and New Zealand. Boost juice company even partners with its local vendors to take part in the community events. Shift into franchising: With the Alliss desire for growth and reportedly designed to be a franchise-run Boost juice provides great customer experience by providing variety of products and also emerged as a great brand by highlighting its innovation in services as well as products. Claire Lauber (Managing Director Boost Juice) Good customer experience is what makes a brand come to life and Boost juice knows it well. Innovation Officer, who has been employed by Retail Zoo since 2013, has spearheaded this shift, and is And remember at Boost, every product we Boost juice has its main products of juice and smoothies. Learn about their Grocery Retail, Retail market share, competitors, and Boost Juice Bars's email format. enabling advance, digital ordering of Boosts juices and smoothies. their current office located at Chadstone Shopping Centre. Students Learn About Syllabus Requirements, The Development Of A Unit Of Work, The Development Of Detailed Lesson Plans And The Selection Of Appropriate Assessment Strategies. We wanted the brand There are also the challenges of overseas operations as the products are perishable and cannot be stored. Theyre perhaps not performing as well as they Let us start the Boost Juice Bars SWOT Analysis: For Boost Juice Bars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. stake in in 2017 ).3,16,28, 34,35, Our slogan is Love Life, and we live the values of honesty, integrity and passion. Ceri Clark (General Counsel) 44 In the face of this criticism, Janine Allis responded with a series of Capitalising upon Agile methodologies to produce this and their other apps, customers However, it also has major competitors in the market such as Coca Cola, Starbucks, and pulp juice, etc. The opportunities for any brand can include areas of improvement to increase its business. Street sites are a bit more challenging because of the impact of weather. 808 certified writers online. Send Assignment task file through Whatsapp. However, this brand lacks active marketing strategies. Further, the digital team at Boost juice, ensures that the customers get an affectionate, and warm feeling whenever they interact with them. Fluctuating govt policies and global currencies can adversely affect operations. This is why, any change in the price or taste can prove fatal for the brand and its image in the market. In order to marketing of products through various promotional and advertising tools, the company invested so much funds. 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Boost juice as a brand has evolved strongly over the years. Top Juice, owned by Ayman Investments Pty Ltd, is the second largest player with 10%. Use our Chrome . I am embarrassed and disappointed I made this error. The four largest operators account for over 65% of industry revenue. company, in shorter or longer descriptions, including the following: .. great product served by friendly, efficient people in a positive and energetic environment. It is known for its sustainability and wider customer experience so that it could attract more customers. Failed international expansion: While Boost has expanded into 25 other countries, according to its 3 In nine years, Boost has doubled the number of juices and smoothies it These insights are then utilized by the company to solve potential issues and enhance the customer experience. The four largest operators account for over 65% of industry revenue. Further, the company has expanded its business to many countries. Boost Juice squeezes out a competitor. In each overseas country, while typically 70 to 80% of the menu The threat of new entrants in the beverage industry is less due to many reasons: The presently operating organisations enjoy cost and performance advantage. Along with an extensive interest in management studies, he is a sports enthusiast who loves to spend time in the basketball court. succeed, 42 Correspondingly, Allis has a very hands on approach towards Boost Juices operation, These people always look for some different taste, as per their choice. These include Telstra Australian Business Woman of the Year (2004), AMEX In Australia, people are facing health problems due to obesity and are becoming more health-conscious. 9. Along with this, the boost newsletter also contains exciting competitions for the customers. Christian McGilloway (Chief Technical Innovation Officer) environment at Boost while at the same time noting the challenge of keeping up when busy. This shows that the company is dominating the Australian market and is expected to grow in further years. In order to prevent the competition, the company prefers to acquire other juice companies such as Viva Juice etc. Ahead of the competition, This will increase the diameter of its profit umbrella. Accompanying this Tok has among the highest electricity prices in the nation. The company is also focused on active promotional activities for capturing the market and aware the customers about products. Janine Allis found Boost juice in 2000, which now provides its beverage product all over the world. have taken advantage of the apps new features, including a feature that allows consumers to customise illustrate the organisational chart of Retail Zoo and a Boost Juice store respectively.) Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. building in Chadstone Shopping Centre in Melbourne,9, 10,11,12,13,14 Turning over more than $2 billion since Franchisor of the Year (2005), and Winner of National Retailer Association Awards (2008). We work with nutritionists and food scientists to trial and find new This application helps the company to form a direct contact with its customers and keep themselves updated with the help of feedback. 6, Within 18 years, Boost Juice has grown from a single-store, Australian start-up operated from the Alliss Below are the Strengths in the SWOT Analysis of Boost Juice Bars : 1.Innovative product concepts and service offerings 2. The 4ps: The 4Ps of the Boost Juice Marketing Strategy are of great importance which are product, place, promotion and price. The article below lists the Boost Juice Bars SWOT, competitors and includes its target market, segmentation, positioning & USP. 38, Expansion into different locations: To continue their growth trajectory (and increase their customer The vibe club members are provided with free stuff so as to attract more customers.
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